True Value brings New York-inspired deals with ‘Red, White & True Sale’ this July

Editor’s note: This press release is sponsored by True Value and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

Start spreading the news! True Value’s biggest anniversary celebration is back from July 1 to 31, bringing the energy, excitement, and iconic spirit of New York City to stores nationwide.

Inspired by the city that never sleeps, this year’s Red, White & True Sale transforms every shopping trip into a bigger, bolder experience. From skyline-worthy deals to exclusive rewards, July is packed with reasons to shop, save, and celebrate.

“If you can make it here, you’ll make it anywhere.” That’s the spirit behind this year’s celebration: bigger offers, premium prizes, and exclusive experiences designed to make every purchase count.

Shoppers can enjoy Best Prices, Buy 1 Take 1 offers, discounts of up to 50% off, Dollar Deals, in-store games, Go Rewards Plus Points, bank promos, and more.

The Red, White & True Sale is made possible in partnership with Amercook, Asahi, Black and Decker, Breville, Dyson, Gem, Home Gallery, Homeaid, Imarflex, Lysol, Mr. Plumber, Nespresso, Our Cat, Palmer, Pedigree, Recharge, SmartHeart, Speediance, Stiebel Eltron, Strepsils, Tosot, Whiskas, Yale, and Yankee.

Reach for the top with the Top Spender promo

Every great city has its penthouse, and this July, the top spot comes with premium rewards.

Spend P40,000 in a single receipt to qualify for the True Value Top Spender Promo. Purchases can be tracked using the Red, White & True booklet, giving shoppers the chance to become one of True Value’s biggest spenders of the season.

The Top Spender can choose one premium prize from this exceptional lineup:

• Speediance Home Gym Set
• Dyson Premium Home Bundle
• Napoleon Legend 4 Burner Hybrid Grill with Infrared

Whether upgrading a home, creating the ultimate outdoor space, or building a dream fitness setup, these prizes are worth reaching for.

Dollar Deals that are worth every peso

Every great New York adventure comes with an unexpected find. True Value’s Dollar Deals are no exception.

True Value’s Dollar Deals let shoppers purchase select items for just P1 with a minimum P1,500 single-receipt qualifying purchase. It’s one of July’s best-value offers, making every shopping trip even more rewarding.

Crack the Code and unlock a smart prize

Ready for a challenge?

Join Crack the Code, True Value’s social media contest, by guessing the exact 6-digit code of the Yale Smart Luna Pro+. Guess correctly and one lucky participant will take home the smart lock itself.

Follow True Value’s social media pages to join the challenge.

More reasons to shop with GoTyme

GoTyme Bank cardholders can unlock exclusive freebies throughout the sale.

A minimum purchase of P1,500 earns a free shopping bag, while a minimum purchase of P4,500 comes with both a shopping bag and an umbrella.

Exclusive weekly offers throughout July

The celebration continues all month long with exclusive weekly offers:

Every Wednesday: Enjoy 20% off select regular-priced X-marked items.

Every Friday (6 pm to 8 pm): Black Card members receive 10% off select regular-priced X-marked items.

Every Saturday and Sunday: Earn bonus rewards through the Big Apple Bonus when purchasing participating brands including Tosot, Yale, and Breville.

Even more rewards with Go Rewards

The excitement doesn’t stop there.

Go Rewards members who spend at least P30,000 in a single receipt automatically qualify for the Go Rewards Top Spender Promo, with purchases tracked through their Go Rewards membership.

The top three spenders will win premium prizes:

• Yale Luna Pro+
• Breville Bambino Plus (Sea Salt)
• Tosot Luxe Portable Air Conditioner

The biggest celebration deserves the biggest savings

With exclusive weekly deals, premium prizes, rewarding promos, and limited-time offers happening all month long, July is the perfect time to shop for home essentials, upgrades, and everyday favorites.

Need a cheat sheet? Follow True Value’s social media pages for the latest updates, promo schedules, and surprises throughout the month.

Start spreading the news and don’t miss the Red, White & True Sale this July. After all, the city may never sleep, but these deals won’t last forever. – Rappler.com