The self-branded cryptocurrency was introduced just seventy-two hours ahead of Trump’s January 2025 inauguration ceremony. After reaching a high exceeding $73 per token, the price has plummeted to approximately $1.70 — representing a decline surpassing 97%.
Trump Price
Blockchain analytics provider Nansen reports that 988,905 digital wallets — approximately 66% of all participants — experienced financial losses on the cryptocurrency. The aggregate damage amounts to $3.81 billion through late June 2026.
Trump’s official financial disclosure document, published in June’s final week, revealed earnings exceeding $630 million specifically from the TRUMP cryptocurrency. His overall cryptocurrency-related income for the previous year surpassed $1.4 billion.
Nansen characterized the situation as one where “a limited group of initial purchasers secured massive profits while the widespread retail participant base shouldered the financial burden.” Approximately 500,000 early and knowledgeable investors collected a total of $4 billion in earnings.
The token’s design enabled Trump to generate revenue through transaction fees independent of price fluctuations. Following the launch, Trump actively promoted the cryptocurrency through multiple posts on his Truth Social platform.
Nicholas Pinto, who supported Trump in the 2024 election and lost approximately half of his $500,000 stake, shared with the New York Times: “It is almost a legal scam.”
The White House rejected this assessment. Press representative Anna Kelly stated that Trump “proudly made the United States the crypto capital of the world” and emphasized that all decisions were executed “in the best interest of the American people.”
Nansen’s analysis extended to World Liberty Financial, a cryptocurrency enterprise associated with Trump and his three sons. The platform offers a token designated as WLFI, initially priced at 1.5 cents before increasing to 5 cents.
Among nearly 27,000 monitored wallets, 85% registered losses accumulating to $83 million. The remaining participants gained a combined total of $23 million.
The cryptocurrency has depreciated 82% since becoming accessible on secondary trading platforms in September. A representative for World Liberty attributed the decline to wider market downturns.
Trump’s financial disclosure indicated earnings just below $800 million from the World Liberty Financial venture. A Trump-affiliated entity receives 75% of all WLFI token sales irrespective of market valuation.
The Securities and Exchange Commission declared in February 2025 its intention to discontinue memecoin transaction investigations, potentially restricting immediate regulatory intervention concerning Trump.
The TRUMP memecoin platform featured a disclaimer characterizing the token as an “expression of support” rather than an investment vehicle.
Nevertheless, Stephen Gillers, who teaches legal ethics at NYU, indicated that such disclaimers might not prevent future civil litigation from investors who sustained financial losses.
During a CNBC interview addressing potential conflicts of interest, Trump maintained there was “nothing illegal” and “nothing wrong” regarding his cryptocurrency earnings, stating that others managed his investment activities.
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