OJA Water Launches Tankless RO System in Colombia With Social Donation Program

OJA Water has launched the Optimos 600GPD, a tankless under-sink reverse osmosis filtration system, priced at $1,600,000 COP, with deliveries scheduled to begin in April 2026. The launch includes a 20% introductory discount, and for every ten units sold, the company commits to donating one filtration system to a vulnerable school or daycare center across Colombia.

The Optimos 600GPD is designed for under-sink installation, offering households a direct and continuous supply of filtered water without the limitations of a storage tank. The tankless design eliminates stagnant water concerns commonly associated with traditional tank-based systems, delivering filtered water on demand. The system operates at 600 gallons per day, a capacity that positions it well above many residential-grade alternatives available in the Colombian market. Its compact form factor fits standard kitchen configurations without requiring significant modifications to existing plumbing setups.

Available through Medellin Water Filters distribution channels, the Optimos 600GPD gives Colombian households in and around Medellin access to a system that applies multi-stage reverse osmosis technology to address contaminants in municipal and well water sources. Medellin Water Filters serves as the distribution point connecting OJA Water products with residential customers across the region.

The pricing structure is positioned to make advanced reverse osmosis filtration accessible to a broader segment of Colombian households, where bottled water dependency and concerns over tap water quality remain common. Rather than requiring households to absorb ongoing bottled water costs, the Optimos 600GPD is presented as a fixed-investment alternative.

One of the more distinctive elements of the Optimos 600GPD launch is OJA Water’s built-in social commitment. For every ten units sold, the company donates one complete filtration system to a school or daycare center serving vulnerable communities in Colombia. The program is structured so that the donation frequency scales directly with commercial performance. Schools and daycare centers are prioritized as recipients, reflecting a focus on settings where water quality directly affects children’s health on a daily basis.

The donation initiative does not require customers to opt in or take any additional steps. Each purchase automatically contributes toward the next system allocated to an educational facility, making the social component a structural part of OJA Water’s sales model rather than a separate campaign.

Learn more at OJA Water.

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